# Launch Outward > Launch Outward launches AI products on X with AI creators and amplification built to go viral, then keeps the momentum going with follow up content and creator ambassador programs as new features ship. Launch Outward (launchoutward.com) is a launch team for AI products on X (formerly Twitter). The core service is an X launch: launch angle, launch posts written in the founder's voice, a wave of AI creators (approved by the client) posting their own takes in the same window, and amplification of the posts that gain traction. Built to go viral; virality is never guaranteed, deliverables are. After launch, two optional extras keep the product growing: follow up content (posts and amplification for every new release) and an ambassador program (creators and power users who use the product keep posting about it as new features ship, with the best user content amplified). Launch Outward recommends the ambassador program because content showing real users with the product is the most valuable and convincing content an AI product can have. No bots or bought engagement. Pricing is scoped per project after a short brief. ## Services - [X launch](https://launchoutward.com/x-launch/): We plan the angle, write the launch posts, line up AI creators to post their own takes in the same window and amplify the posts that start to travel, so your launch reaches far beyond your own followers. - [Follow up content](https://launchoutward.com/follow-up-content/): A launch is one moment. Follow up content turns it into a story: feature drops, use cases, customer wins and founder posts, written for X and amplified so each update reaches the people your launch introduced you to. (Optional extra.) - [Ambassador program](https://launchoutward.com/ambassador-program/): We recruit and brief AI creators who use your product for real, so they post genuine content about it every time something new comes out. Then we amplify the best of it. Nothing sells an AI product like watching real people use it. (Recommended extra.) ## Pages - [Home](https://launchoutward.com/): what Launch Outward does - [How it works](https://launchoutward.com/how-it-works/): the launch process step by step - [FAQ](https://launchoutward.com/faq/): questions about X launches, follow up content and ambassador programs - [About](https://launchoutward.com/about/): who we are and what we believe - [Plan my launch](https://launchoutward.com/start/): send a brief to get a launch plan ## Guides - [How to launch an AI product on X and give it a chance to go viral](https://launchoutward.com/guides/how-to-launch-an-ai-product-on-x/): A step by step playbook for launching an AI product on X, from the angle and launch post to AI creators, amplification and launch day replies. - [What to do after launching your AI product on X](https://launchoutward.com/guides/what-to-do-after-launching-on-x/): Launch day is the start, not the finish. How to keep momentum after an AI product launch on X with follow up content, creators and amplification. - [How ambassador programs work for AI products](https://launchoutward.com/guides/ai-product-ambassador-program/): What an AI product ambassador program is, why real user content beats ads, and how to recruit, brief and amplify creators who keep posting as you ship. - [How to work with AI creators on X for a product launch](https://launchoutward.com/guides/ai-creators-for-product-launches/): How to choose, brief and coordinate AI creators on X so your AI product launch reaches the right audience, with real posts and no bought engagement. ## Key facts - What does Launch Outward do? Launch Outward launches AI products on X. We plan and write the launch, coordinate AI creators to post about it in the same window and amplify the posts that start to travel. After launch, you can add follow up content or a creator ambassador program so the product keeps reaching new people as you ship. - Can you guarantee my launch goes viral? No one can honestly guarantee virality, and we do not. We guarantee the agreed deliverables: the posts, the creators, the amplification and the timing. Everything is built to give a good product the best possible chance to go viral. - Why do you recommend the ambassador program? Because nothing is more convincing than real people using your product. Ambassador creators post their own demos and workflows every time you ship something new, and we amplify the best of that content so it reaches far more people than an announcement from your account alone. - Are the follow up services required? No. The X launch works on its own. Follow up content and the ambassador program are optional extras for teams who want the attention from launch day to keep compounding. - Is the engagement real? Yes. Real AI creators posting in their own words, and real accounts amplifying. No bots, no bought likes, no fake followers. ## Optional - [Full text of guides](https://launchoutward.com/llms-full.txt) - [Sitemap](https://launchoutward.com/sitemap.xml)