Phase 2 · Outward · Recommended
An ambassador program for AI products: real users, real content, amplified
Nothing is more valuable than content showing your product being used by actual users. Our ambassador program puts your AI product in the hands of creators who use it for real, keeps them posting as you ship, and amplifies the best of what they make.
What is an ambassador program? An ambassador program is an ongoing group of AI creators and power users who use your product and post about it on X in their own words, every time something new ships. We recruit and brief them, then amplify the strongest posts so authentic user content reaches the widest audience.
What is included
Ambassador program, done for you
We recruit and brief AI creators who use your product for real, so they post genuine content about it every time something new comes out. Then we amplify the best of it. Nothing sells an AI product like watching real people use it.
Best for: AI products with a roadmap. Every release becomes a new reason for creators to post.
- Ambassador recruitment from AI creators and power users
- Onboarding, briefs and talking points for every release
- Ongoing creator posts: demos, workflows, honest takes
- Amplification of the best user content for maximum reach
- Program reporting: posts, reach and top performers
Why we recommend it
People trust people, not product announcements.
When someone with an audience shows your product solving a real problem in their own work, their followers pay attention in a way they never will for an ad or a launch post.
Most AI teams get a burst of this content on launch day and then it stops. An ambassador program makes it continuous: every feature, model update or integration becomes a new reason for creators to post, and every good post gets amplified.
“Seeing your product used by real people is the most valuable content you can have. We make sure it gets seen.”
The program
How the ambassador flywheel works
Recruit
We find AI creators and power users whose audience matches your users. You approve each one.
Onboard
Ambassadors get access, context and a clear brief on what makes the product special.
Ship & post
Each release, ambassadors try what is new and post demos, workflows and honest takes.
Amplify
We push the best user content further so it reaches far beyond each creator's audience.
FAQ
Ambassador program: common questions
What is an AI product ambassador program?
An ambassador program is an ongoing group of creators and power users who use your AI product and post about it regularly in their own words. Unlike a one off sponsored post, ambassadors keep showing the product as it evolves, so every new feature gets fresh third party content.
Why is it your recommended extra?
Because content showing real people using your product is the most convincing content there is, and it is the hardest to produce on your own. Ambassadors create it continuously, and we amplify the best of it so it reaches far more people.
Who becomes an ambassador?
AI creators on X whose audience matches your users, plus power users who already love the product. Everyone is approved by you, and everyone actually uses the product.
Do ambassadors have to say positive things?
No. We brief them on what is new and let them post honest takes in their own words. Genuine content performs better and builds more trust than scripted praise.
How does amplification work for ambassador content?
We watch what ambassadors post, pick the posts with the strongest signal and push them further with quotes, replies and reposts, so real user content reaches a much bigger audience than the creator alone.
Can I start an ambassador program without a launch?
Yes. If your product is already live, an ambassador program is a strong way to build steady visibility and social proof on X.
Turn your users into your loudest channel
Tell us about your product and roadmap. We reply with an ambassador program plan.