Phase 2 · Outward · Optional extra
Follow up content that keeps your AI product growing after launch day
Launch day brings the attention. Follow up content keeps it. We turn your roadmap into a steady stream of posts on X, and amplify the ones that matter, so every new feature reaches the people your launch introduced you to and beyond.
What is follow up content? Follow up content is the posting plan for the weeks and months after an AI product launch on X: feature drops, demo clips, use cases and founder posts, timed to your releases and amplified so the momentum from launch day keeps building.
What is included
Follow up content, done for you
A launch is one moment. Follow up content turns it into a story: feature drops, use cases, customer wins and founder posts, written for X and amplified so each update reaches the people your launch introduced you to.
Best for: Teams shipping regularly who want every update to land, not just launch day.
- A content calendar for after launch, built around your roadmap
- Feature drop posts, threads and short demo clips
- Use cases, customer stories and founder posts
- Amplification on the posts that matter most
- Monthly performance notes and next step ideas
After the spike
Every release is a mini launch
AI products change every few weeks. Each update is a reason for people to look again, if someone tells them about it in a way worth reading.
Roadmap
We map your upcoming releases into a content calendar for X.
Create
Posts, threads and short demos written for each release in your voice.
Publish
Timed for your audience, with you approving everything before it goes out.
Amplify
The strongest posts get pushed beyond your followers to new audiences.
FAQ
Follow up content: common questions
Why post after launch at all?
The people who discovered you on launch day forget fast unless you give them a reason to come back. Regular posts about new features and real use cases keep you in their feed and turn launch day curiosity into users.
What kind of content do you create?
Feature drop posts and threads, short demo clips, use cases, customer stories, founder posts and replies to the questions people keep asking. Everything is written for X and in your voice.
Do you amplify follow up posts too?
Yes. The posts that matter most, such as a major feature or a strong customer story, get the same amplification as launch day so they reach beyond your followers.
How often do you post?
We agree a cadence that matches your release schedule. The goal is to have something worth saying every time, not to post for the sake of posting.
Can I start with follow up content if I already launched?
Yes. Follow up content works for any AI product with something new to show, whether you launched with us or not.
Ready to launch outward?
Tell us what you are shipping and when. We reply with a launch plan for X and the follow up that fits your roadmap.