Guides
Launch playbooks for AI founders
How to launch an AI product on X, and what to do in the weeks after so the attention keeps building.
How to launch an AI product on X and give it a chance to go viral
A step by step playbook for launching an AI product on X, from the angle and launch post to AI creators, amplification and launch day replies.
After launchWhat to do after launching your AI product on X
Launch day is the start, not the finish. How to keep momentum after an AI product launch on X with follow up content, creators and amplification.
Ambassador programsHow ambassador programs work for AI products
What an AI product ambassador program is, why real user content beats ads, and how to recruit, brief and amplify creators who keep posting as you ship.
Launch playbookHow to work with AI creators on X for a product launch
How to choose, brief and coordinate AI creators on X so your AI product launch reaches the right audience, with real posts and no bought engagement.
Ready to launch outward?
Tell us what you are shipping and when. We reply with a launch plan for X and the follow up that fits your roadmap.