Phase 1 · Launch
Launch your AI product on X and make it impossible to scroll past
A launch on X is the fastest way to put a new AI product in front of the builders, creators and early adopters who decide what gets talked about. We plan it, write it, bring the creators and amplify what travels.
What is an X launch? An X launch is a coordinated release of your AI product on X: a launch post and thread from your account, AI creators posting their own takes in the same window, and amplification through quotes, replies and reposts, so the product reaches far beyond your followers on day one.
What is included
X launch, done for you
We plan the angle, write the launch posts, line up AI creators to post their own takes in the same window and amplify the posts that start to travel, so your launch reaches far beyond your own followers.
Best for: AI startups shipping a new product, a major version or a big feature.
- Launch angle and positioning for X
- Launch post, thread, teasers and reply copy in your voice
- Launch video direction (or production)
- A wave of AI creators you approve, posting their own takes
- Amplification: quote posts, replies and reposts timed to the algorithm
- Launch day reply coverage and a results recap
Launch day, step by step
How a launch travels outward
Each wave reaches a new circle of people. Together they turn one announcement into something the AI community talks about.
Teasers
Short posts in the days before launch build curiosity around the problem you solve.
Launch post
The angle in the first line, the product working in the video, one clear link in the reply.
Creator wave
AI creators you approved post their own takes, demos and reactions in the same window.
Amplification
Quotes, replies and reposts push the posts that gain traction to a much wider audience.
The difference
A normal launch vs. an outward launch
| Posting it yourself | Launch Outward | |
|---|---|---|
| Reach | Your followers | Your followers plus every creator audience in the wave |
| Proof | Your own claims | Creators showing the product working |
| Timing | One post, then silence | Teasers, launch post, creator wave, amplification |
| Replies | Whenever you get to them | Planned coverage while the post is hot |
| After launch | Attention fades | Optional follow up content and ambassadors |
FAQ
X launch: common questions
How do you make an AI product launch go viral on X?
We build the launch around one clear angle, write posts that show the product working in the first seconds, and coordinate a wave of AI creators to post their own takes in the same window. Then we amplify the posts that start gaining traction with quotes, replies and reposts. Virality can never be guaranteed, but this gives a good product its best chance.
Who are the creators?
AI creators on X whose audience matches your users: builders, researchers, educators and tool reviewers. You approve every name on the shortlist before anyone is briefed.
Do creators post a script you wrote?
No. Creators get a detailed brief and access to the product, then post in their own words. Scripted posts read as ads and perform worse.
Do you post from my account?
We write the posts for your account and you approve them. You or your team publish them, or we coordinate timing with you on launch day.
What do I need to prepare?
A working product people can try, a launch date (or a window) and someone on your team available to reply on launch day. We handle the plan, the copy, the creators and the amplification.
What happens after launch day?
You get a recap of what was posted and how it performed. Most teams then add follow up content or an ambassador program so the attention keeps building as they ship.
Got a launch date?
Send a brief with what you are launching and when. We reply with a launch plan and scope.