Process
How we launch AI products on X, step by step
A clear process from the first brief to launch day and everything after. You approve every creator and every post along the way.
In short: you send a brief, we reply with a launch plan, then we write the launch, line up AI creators you approve, launch and amplify on X, and keep the product moving with optional follow up content and an ambassador program.
Send a brief
Tell us what you are launching, who it is for and when. A few sentences is enough to start.
Get your launch plan
We reply with the angle, the post plan, a creator shortlist approach, amplification and the follow up options that fit your roadmap, plus scope and timing.
Find the angle
We define who the product is for, what changes for them and why now. Every post and every creator brief points at this one idea.
Write the launch
Teasers, the launch post, the thread and reply copy, written in your voice. You approve every word.
Line up the creators
We shortlist AI creators whose audience matches your users. You approve each one, then we brief them and give them access to the product.
Launch day
Your launch post goes live, creators post their own takes in the same window and we amplify the posts gaining traction while you answer replies.
Recap
You get a summary of what was posted, how it performed and what to do next.
Keep moving outward
Optional follow up content and an ambassador program keep your product in front of new people every time you ship.
What you need to bring
Your part of the launch
A product to try
Creators need to use it. A working product beats a perfect video.
A date or window
A fixed date helps creators plan. A window works too.
Quick approvals
Approve creators and posts so everything is ready before launch day.
Someone on replies
Fast, human answers on launch day keep the conversation going.
Ready to launch outward?
Tell us what you are shipping and when. We reply with a launch plan for X and the follow up that fits your roadmap.